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PIANO MEDIA began as a simple idea based on the business model of television cable subscriptions.
Restricted to reds, greens and blues, it hints at the RGB color model of television screens and computer monitors.
Of the five companies that operate on the more traditional model of television, rather than the interactive model of the Web, three are already in cabs.
That is why, he said, the Bravia Link is also a research tool for Sony; the gadget will communicate through the Internet to Sony, telling the company what model of television people are attaching the device to.
While the end result was probably a wash for the News Corporation, the feisty assertiveness of the studio underscored how the traditional business model of television production is being rewritten in the digital age.
Asked about the wedding special's continuing to run after the marriage was off, she remarked, "The program model of television doesn't exactly keep up with the life model of real people".
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"Look at this," said Mr. Jeffers, a 45-year-old human-resources manager from nearby Maywood, gesturing at the roughly 180 models of televisions arrayed about him.
The company announced this morning that it will continue to roll out more models of televisions with Roku's smart TV platform built-in, with plans to introduce at least 60 new TV models in 2016.
Mr. Bewkes said that deal, which gave Netflix significant momentum into the new world of online video, potentially undermined the business model of cable television, based on the subscription fees that have steadily flowed even as other media businesses have suffered in the digital age.
But less than a year later the first great TV cliffhanger emerged, and it changed the model of network television.
This alleged "consumer group" would stand in the way of consumer demand for "anytime, anywhere" video because they disagree with the business model of pay television becoming paid content online.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com