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The reason, he says, is that the N.F.L. has little incentive to undermine its own business model for television, which relies on selling the rights to televise games.
"What we are trying to do is to create all the underpinnings of a future business model for television," he said.
NBC will broadcast "Quarterlife" in one-hour increments beginning in February, and the Web-to-broadcast process is being closely watched as a potential business model for television on the Internet.
To publicize TiVo's efforts at creating this new advertising model for television, Mr. Rogers is not above sowing a little fear about some of the grim trends in the business, which TiVo itself helped to unleash.
Like many director-driven TV shows of the past few years, "Behind the Candelabra" offered a fresh model for television, in which audacious visuals are as central to storytelling as great writing is.
The show's popularity presents a different, cable-based model for television success that depends on a steady accrual of fans, edgier programming and the presence of past seasons on streaming services like Netflix or Hulu.
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He works at home, building models for television shows like "Saturday Night Live".
Before "L.A. Law," the models for television lawyers were limited to reruns of "Perry Mason" and first runs of "Matlock," criminal defense lawyers who never lost a case and whom, along with their clients, we never got to know.
She supported her education by modelling for television commercials and catalogue layouts.
It has also served as the model for a television show merging trading and music.
The reason, he said, is that the fundamental economic model for network television still remains the same -- advertising is the main source of revenue.
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