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Then he would have the holy grail in his hands: a new business model for media.
The 10-year time span proclaims long-term confidence in the monthly subscription business model for media.
"I didn't believe in the longevity of the advertising model for media, with rates falling and budgets getting cut," Mr. Shah said.
The exact financial terms were not disclosed, but the two companies sought to position the 10-year time frame as a signal of confidence in the monthly subscription business model for media consumption.
While just about everything concerning online video is an experiment at this point, there is immense interest in figuring out whether this kind of "advertainment" — it begs for a better term — represents a possible new business model for media in a digital world.
Therefore, the suggested model for media optimization was determined to be reliable.
Similar(48)
The very definition of CPM is also changing as new models for media buying emerge.
"Because the traditional revenue models for media have gotten confusing, it's forced companies to really evaluate the way people have been consuming their media.
Alex perceived the power of online models for media while at Harvard Business School in 1994 and thereafter as a management consultant for McKinsey & Co. working with newspaper, television and music companies migrating to the digital medium.
It was also an unlucky coincidence that with the rise of piracy came a considerable contraction of the traditional distribution models for media and the Internet started eating everyone's lunch.
Look into alternative sources of information about the financial crisis, piracy and new models for media and the economy such as NGO websites, news sites such as www.demotix.com and www.maxkeiser.com.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com