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Fig. 14 MODALITY SHIFT system.
The pace of intermodality is captured in the system of MODALITY SHIFT (Fig. 14).
Like The Beatles, most banks when threatened with this modality shift, will find it extremely uncomfortable.
Cash, Cheques, Plastic Cards, Branches themselves are all inevitable victims of this modality shift.
The faster change in the first 5 weeks was also evident in the 'pain modality shift'.
The 'pain modality shift' as described by McKenzie [ 22], was seen in the low back/buttock area.
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Modality shifting may be more common between roles or between moves within a role, but Table 14 illustrates how it may occur rapidly within moves.
This system was described by Kartika (2016) to account for language shift in multilingual curriculum genres, but is generalised here to describe modality shifting across all systems of pedagogic modalities, including multiple languages.
As modality shifts, "Messages" like this are untenable thru traditional broadcast media.
But as the modality shifts toward NFC, the reality is that the physical card itself does not represent a competitive advantage or differentiation for banks or issuers, not that it does today.
Adopting the parameter filter again, Schacter and Moscovitch (1984) argued that one could examine the effect of modality shifts between study and test, a manipulation that is often detrimental to performance on nondeclarative priming tasks, but which does not typically impact performance on declarative memory tasks, to garner such evidence.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com