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Intel has yet to make any headway in the mobile-phone market; indeed, merging its laptop and mobile businesses into a single "mobility" division means that continuing losses in communications chips are helpfully obscured by the bumper profits from Centrino.
This is an acknowledgment, concedes Ed Suwanjindar of Microsoft's mobility division, that the PC is no longer king, and that "mobile devices are totally critical to the new extended vision for the company".It might seem an odd time to enter this market, given the uncertainty and technical difficulties surrounding the switch to "third-generation" (3G) mobile networks.
Ralph de la Vega, who leads AT&T's mobility division, expressed his enthusiasm for things to come.
Hackett previously spent 30 years in the office furniture business at a company called Steelcase and has been running Ford's mobility division for less than a year, which is too soon to tell if the investments in exciting new ventures will pay off or are merely exciting in the sense of being expensive.
David Christopher, chief marketing officer at the AT&T Mobility division of AT&T, praised Mr. Bennett's role in making the AT&T campaign "wildly successful, more so than we could've imagined," as demonstrated by measurements like views on YouTube — one of the most popular had 1.18 million views as of Tuesday evening — and positive comments in social media.
The mobility division initially launched as a car-sharing service akin to Zipcar.
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The lone bright spot in the company's financial performance continued to be its enterprise mobility solutions division, which sells computing and communication equipment to businesses.
"Doing that work of actually assembling the phone close to home will allow us to fix things faster, innovate faster," said Dennis Woodside, chief executive of Motorola Mobility, a division that was bought by Google last year for $12.5 billion.
Motorola's enterprise mobility solutions division did see growth.
Bosch, a leading global automotive industry supplier, is also establishing a new dedicated mobility services division, a sign of the changing times and nature of the automotive space.
An Urban Mobility Solutions division was formed in Oshawa, and 18 months ago staff hired from the bicycle industry, including director Hannah Parish, previously the Marketing Director, North America, for Cycling Sports Group, owner of the Cannondale, Schwinn and GT bicycle brands.
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