For most digital news outlets, mobile users are likely to pass the 50% of the total audience later this year.
Mobile users are accustomed to paying, but expect a far higher level of service and reliability in return.
Though mobile users are limited to 15 locations – Google have listed clues to the locations here – desktop users can play the game in almost any city they like.
Mobile users are generally very receptive to ads – we get click-through rates about ten times higher than the PC environment.
Although mobile players are numerous and cover several age groups, fewer than 5% of all mobile users are willing to pay to download mobile phone games.
Ms. Barrabee said there is a disconnect between what mobile users are willing to spend for video services and what wireless companies charge.
Unlike internet audiences, mobile users are comparatively comfortable with paying for content provided it is relevant and the billing mechanism is hassle-free.
And mobile ads still cost less than desktop ads, even though mobile users are probably worth more — reaching people locally is the holy grail of advertising.
Here are some of the more interesting bits: The Great Divide Facebook's mobile users are much, much more active that those who access the site on standard computers.
Mobile users are three times more likely to fall for these scams than PC users, according to statistics on phishing recently gathered by one security company, Trusteer.
Research suggests that mobile users are more likely to use social media sites such as Facebook and Twitter to guide them around the internet than search engines such as Google.
