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As a result, the amount of ad revenue a website makes from a mobile user is only about 20% of what it makes from a desktop user.
Ian Carrington, director of mobile ad sales for Google Europe, Middle East and Africa, sketches out a scenario in which a mobile user is reading a book review on a handset in a cafe.
Our perspective is that the mobile user is totally different.
The correspondent node (CN) for the mobile user is located outside the network.
It follows that the average number of neighbors of each mobile user is (bar {n}-1).
The indoor location of a mobile user is obtained through an infrastructure of WiFi APs.
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In addition, report denotes the content list to which the rank values retained by each mobile user are applied.
The arrival time and the duration time of each location area visited by a mobile user are used as important attributes in representing the results.
The movement of mobile users is based on the approach presented in [33], a random waypoint mobility model.
"Anything that automates the process of targeting ads to mobile users is money in the bank".
For mobile users providing location services, the privacy of mobile users is crucial.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com