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So why is there so little mobile traffic on them?
"To monetize mobile traffic, maps are a critical ingredient".
Mobile traffic is also growing, but much more slowly.
These new technologies include improved antennas and techniques for offloading mobile traffic to Wi-Fi networks.
Yahoo, for instance, said iPhones accounted for a disproportionate amount of its mobile traffic.
It's happened for the Guardian, where the mobile traffic accounts for around 60% at weekends.
Two years ago, mobile traffic was less than a quarter of what it is today.
Gramaglia, M. & Fiore, M. On the anonymizability of mobile traffic datasets.
Consider a (hypothetical) company that is trying to drive traffic — especially mobile traffic — to its website.
U.S. mobile traffic soared 63percentt in 2014 alone, according to a report from Cisco.
Here, during the first month, mobile traffic was a full 25% of the total.
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