I see BaaS players continuing to build out their mobile toolsets, in order to make their offerings more attractive for lines of business (enabling any use case), developers (providing ease of use and elegance), and IT (ensuring they can maintain security, scalability, and control).
What's more, using SPB's mobile UI builder and toolset, OEMS and brands can customize skins, layout, widgets and 3D animation.
"Our new mobile experience and partner toolset in the latest version of BuzzMob has allowed us to begin working with a number of venues, stadiums, sports teams and high-traffic locations," CEO Jeff Jackel says, although he declined to share more names for legal reasons.
And it's designed to enable Android developers to create apps using the same Android toolset that they use for mobile phones and tablets.
With Microsoft becoming increasingly marginalized in areas like mobile media, DirectX is becoming less of a must-use toolset and more of a gaming-specific one.
This is the approach of the Redfly, which lets the mobile device do the thinking and it just extends your toolset.
In addition, to enhance its product's capabilities, ArmorText acquired another mobile startup known as Uppidy last spring, which was building a toolset that allowed users to securely back up SMS, photos and videos from their smartphones.
The toolset arrives at a time when a number of mobile application makers, especially in the messaging app space, are tapping into users' address books saved on their phone in order to help users find friends who already on the service, as well as others they want to invite to join them.
Also, discovering content and information through a mobile device requires a different level of attention and consequently a different toolset than doing the same on the Web my6sense is perfectly suited to this context.
Many mobile browsers have died on the vine, despite compelling and unique toolsets.
