Yahoo recently introduced a mobile site tailored to the games (m.yahoo.com/2008games), featuring scores, medal counts, photos and commentary from former Olympic medalists.
"How would we do that on the Web?" Mobile apps tailored to work for specific devices like the iPhone also run faster than Web sites, Mr. Schobel noted.
The service, previously known as ThinkNear and recently acquired by Telenav, a personalized navigation service, works by determining a person's location; figuring out whether that place is a home or a store, a health club or a sports stadium; analyzing weather and other local conditions; and then showing a mobile ad tailored to the situation.
Saavn, a startup that's been called the Spotify for Indian music, has launched a J2ME mobile app, tailored for feature phone handsets from Nokia, Sony Ericsson, Samsung, and Motorola.
Today Intuit has announced that GoPayment, a mobile applications tailored to process credit card payments, is available in the App Store for the iPhone or iPod touch.
"We are creating the best experience for Myspace mobile web users by taking the most compelling entertainment elements of Myspace.com and making them portable, while simultaneously building a portfolio of independent mobile applications tailored specifically to entertainment categories".
DROID ERIS by HTC combines the popular Android platform with HTC Sense TM), a user experience from HTC that makes it easy for customers to stay close to one another and create an individualized mobile experience tailored specifically to their needs.
This is all because of smartphones and mobile applications tailored to Chinese needs.
Loyola University in Chicago has created one of the first such mobile apps tailored to its local community.
As of right now, McFarland tells me that the Marketplace platform is considered 'open,' though GM is working directly with interested merchants, retailers and restaurants, along with its technology partners Xevo, Conversable and Sionic mobile to tailor their offerings before setting them live.
