With more and more people interacting with brands on mobile devices, the question isn't if mobile apps will become a critical channel for reaching consumers in your market — it's when.
A few months ago, Microsoft trumpeted a "breakthrough application that enlists the power of artificial intelligence to help users manage mobile communications".The product in question is Mobile Manager, which uses Dr Horvitz's research into Bayesian decision-making to decide which e-mail messages in an individual's in-box are important enough to forward to a pager.
SAN FRANCISCO — Although Google is scrambling to meet consumers as they flock to mobile devices, the question is whether it is moving fast enough.
Today's challenge for traditional retailers is not "Do they have a good website?" or "Do they have a good mobile device?" The question is: "How do they get young affluent people excited?" And I think Gilt does a great job of that.
Same normalized for mobile etc. Question is: if you look at advertisers, are they paying more or less on unit distribution?
So, having established the importance of offering a site well-adapted for mobile use, the question is: What's the best way to go about getting there for publishers, adaptive or responsive design?
First of all, the mobile question: it's not like that's a market that witnesses a great amount of invention now, is it?
First of all, the mobile question: It's not like that's a market that witnesses a great amount of invention now, is it?
As competition increases among mobile phone makers, "The question is 'How many of these companies can be profitable in the long term?' " said Chris Versace, an analyst at Friedman, Billings Ramsey & Company.
"Despite this growth in mobile traffic, the key question is how much of this actually converts into sales.
