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Prior to setting up his own company, Andrew has created mobile propositions for companies such as Burberry, Tesco and News UK.
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A key part of our product strategy will be developing our mobile proposition, which we will be investing in heavily.
In fact research suggests that even if consumers know their network has a mobile money proposition, very few find any use for it.
Alright, fine, Japan's been rocking a 1seg TV tuner for their Softbank iPhones for over two years now, and CES 2010 has already netted us a few new promising DTV-compatible toys, but FLO TV and their new partner are looking at making the whole mobile television proposition much more pocketable.
Google and Yahoo! are extending their existing search and map propositions with Mobile Web 2.0 applications.
Offering for operators and handset manufacturers: CloudMade has created a super interesting set of propositions for mobile operators and handset manufacturers.
But T-Mobile's biggest challenge may be that it is no longer the only value proposition for mobile subscribers.
Bill payment for utility services such as electricity or water is a particularly important proposition for mobile money users in general.
Is premium mobile viable as a proposition?
A large chunk of Pandora's income comes from banner ads — a dicey proposition for mobile listeners.
No matter how clever Microsoft has been with its new two-stage kickstand design (and it's really rather useful), propping a tablet on your lap and pecking away on a touchscreen is a tricky proposition for mobile workhorses.
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CEO of Professional Science Editing for Scientists @ prosciediting.com