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Some worry about the accuracy of the data they work with, including location and demographic information, because mobile is so new.
Mobile is so 2010.
And that is why mobile is so appealing.
That's why mobile is so important to us.
And that is why Best Buy Mobile is so focused on featuring smartphones and accessories.
And in many ways, the experience is better because mobile is so personal.
Similar(50)
Ten years ago, says Win Hallett, the head of its Chamber of Commerce, the centre of Mobile was so ragged that he worried about visitors being frightened away by the hotels.
Therefore it's counterintuitive that the data we use to target and measure activity on mobile are so blunt.
Modern mobiles are so small that children can use them surreptitiously under the desks to text each other instead of concentrating on the lesson, said Chris Keates, general secretary of the NASUWT, the UK's biggest teachers' union.
As well as the stripped-back dialogue and staging, the house lights were off throughout, and the audience – instructed at the start to turn off their mobiles – were so quiet a rumbling tum was the closest thing to a chorus line.
"The mobile screen is so small that you are not talking about a rich media experience," he said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com