MeterDirectTM, the industry's first on-device meter that passively measures the mobile Internet behavior and media consumption of more than 4,000 existing Smartphone panelists.
The A2/M2 Three screen report (Q3 2009, Nielsen) concerns itself with media consumption patterns on each of the media forms, noting that consumers are adding video consumption platforms (mobile, Internet) to their weekly viewing schedule, rather than replacing TV, and gives statistics on hours of consumption of each form.
Chiang's team notes the statistic that, by 2015 Internet consumption on mobile devices alone -- smartphones, tablet computers such as the iPad and devices yet to be invented -- will grow by 65 times, and video will represent 70percentt of that traffic, according to the networking company Cisco.
Sunday's CCTV Evening News dedicated the first three minutes of the broadcast to a report about surging smartphone use and the benefits to China's economy from the increasing consumption that the mobile Internet is expected to drive.
Now, more than 90% of internet consumption happens inside mobile apps, but he believes it's no longer a battle where native apps "win" and the web loses, or vice versa.
Now, more than 90% of internet consumption happens inside mobile apps, but he believes it's no longer a battle where native apps "win" and the web loses, or vice versa.
Mobile internet and mobile services that make use of mobile data are increasingly popular [33 43].
The rise of the Internet is not necessarily leading to a drop in television consumption because the Internet, and particularly the mobile Internet, simply creates more opportunities for people to consume media, said Jacqueline Anderson, an analyst at Forrester who wrote the report.
We once assumed the PC screen would be the consumption device, but in most markets the mobile internet will soon overtake fixed internet.
