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Facebook seems to be taking Messenger Instant Games quite seriously after its desktop game platform withered and mobile gaming was dominated by the App Store and Google Play platforms.
One of the first major video game publishers to embrace mobile gaming was THQ Wireless, and the company continues to deliver quality titles.
Mobile gaming was seen as another of 3G's trump cards.
Suddenly, the conventional wisdom that social and mobile gaming was all about keeping it short and simple looks all wrong.
Just when mobile gaming was looking for a boost, in swoops the comic book giant Marvel - home to Spider-Man, the Hulk, Blade, the X-Men and Elektra - in a deal with one of the mobile publishing industry's rising stars, Mforma.
Glu Sticks To Inc 5000 And if you doubted that mobile gaming was big business this week's unveiling of the 2007 Inc 5000 list should prove you wrong.
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But you'll probably want a computer or console to play your games on, as while mobile gaming is great and only getting better, the platform does rather limit the scope of these interactive adventures.
Today, mobile gaming is a $15 billion opportunity, with the biggest games as big as the biggest Hollywood blockbusters.
So I pondered whether this meant mobile gaming is also be the more relevant form of game culturally.
"We decided to forgo a separate mobile pavilion this year because it is clear that mobile gaming is no longer different from other forms of video games," a spokeswoman for the conference said.
The game hasn't even yet launched in Japan, where mobile gaming is generally a greater part of the fabric of daily life than it is in the west, and a more sustainable infrastructure, with special events, cross-promotion and even "sticker" design elements, could be in the game's future.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com