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Like what Zynga has done in the social gaming industry, today's mobile games are more like services rather than finished products you pick up off the shelf.
Mobile games are not exactly complicated.
And although mobile games are cheap to produce, they can bring significant returns.
"Generally, a tremendous number of mobile games are poorly designed," he says.
Globally, mobile games are set to earn about thirty-seven billion dollars this year.
Increasingly, gamers want to play on the run, and Zynga's mobile games are not a runaway success.
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Asia's leadership in free mobile games is explained by a variety of factors.
The fact that he's chosen Monument Valley, of all the thousands of mobile games, is also telling.
As much as 90% of the money spent on mobile games is now thought to come from in-app purchases; as a guide, research companies IHS and App Annie recently estimated that total mobile game spending reached £9.5bn in 2013.
But the chief problem is the GRB's trouble keeping up with the sheer number of new mobile games being released on the iPhone and the rival Android platform, which Samsung uses.
Enthusiasm for mobile games is heating up as well.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com