Over the next three years, EE will use the technology to make voice services as well as 3G and 4G mobile data coverage available to communities struggling with connectivity.
Compared with data obtained from traditional survey-based methods, mobile data are available in almost real time, offering larger sample sizes, finer resolution, and lower costs.
A version with 4G mobile data will be available at a later date, with a higher price tag.
The new mobile data will be available to both iOS and Android app developers, who will get the same reports, with one exception — developers making their apps available through Google Play will be able to track which traffic sources are driving new downloads and conversions.
Registration Assistants are now able to upload information instantly over mobile phones, making data available in 'real time.' This type of information is crucial in planning for Tanzania's future.
The plan addresses a small number of 'super-users' (currently fewer than 1% of 4G customers), who have shown a desire to use more than the 8G of mobile data that is currently available on EE's largest 4GEE plan.
"The plan addresses a small number of 'super-users' (currently fewer than 1% of 4G customers), who have shown a desire to use more than the 8G of mobile data that is currently available on EE's largest 4GEE plan," the company said.
They plan to make this location data available to mobile app developers via an API based on a freemium mechanism.
Starting with a mobile phone, much of the data available is likely to be related to the cyber domain, and much of the investigation may involve gathering online data.
The amount of data available to mobile companies means that they can personalize the experience of each user to their mood, location and context.
