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Facebook's mobile apps were just too complicated.
Early mobile apps were designed as entertaining diversions or workplace efficiency tools.
Back in 2011, around a quarter of mobile apps were downloaded, used once then abandoned.
The millions that brands had invested in developing mobile apps were finally paying off.
The company's consumer-facing mobile apps were fairly popular in months past.
At first, Dropbox mobile apps were jut an extension of the synced folder that you could find on your computers.
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Mobile apps are its new frontier.
Mobile apps are now erasing even that labor.
Yet their mobile apps are increasingly popular places to watch video too.
Its own mobile apps are clunky, in marked contrast to Instagram's slick interface.
Mobile apps are the obvious answer, if you're smart about which ones you choose.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com