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On launching the Amazon mobile application, tap on the link labeled "Already a Customer?
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StoreSync mobile application lets users tap into online store sales statistics, order processing, shipment status and product and customer information from an iPhone.
This is a big deal for app developers, because it means that mobile application can more easily tap into Facebook's viral channels.
One of the potentially better use cases for the product could be the ability to back up a smartphone's photos and other data from the accompanying iDrive mobile application with just a tap.
Launched last fall, instaBuy was similar in spirit to Amazon's one-click checkout, as it also served as a way for mobile shoppers to provide their contact info, billing address, and credit card details just one time, in order to later access it from any mobile application with just a tap.
Thanks to Google Now, other virtual assistants, and mobile applications that can tap into our location to feed us information at will, consumers are being conditioned to think of information-gathering as more of a passive process, these days.
The user taps the mobile application to scan the location ID.
To better address the way consumers today shop – in shorter bursts on their smartphones, instead of longer, Black Friday weekend marathons – Google has updated its Shopping mobile experience to feel more like a mobile application, with features that let you tap and swipe to navigate through its many pages.
To access the new feature, you just tap on the list tab in the mobile application, then search for a keyword or brand.
One company tapping into that larger trend is Hitlist, a mobile application that watches your favorite travel destinations and alerts you when fares become more affordable.
Twitter in the past has tried to tap into this behavior by highlighting trending TV shows in its mobile application.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com