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But the key missing element comes from the cookie-less environment of mobile, and this is where Verizon gets interesting.
The biggest change is that everything is now mobile – and this is just as positive for the businesses as it is for the consumer.
Hrush Bhatt of Cleartrip, a travel site, reckons 8% of his sales are now from mobile and this will reach 25-30% in a year.
But the marketplace giant has been eyeing local and mobile, and this could be part of this strategy.
"We're seeing a change in the way people are shopping because of mobile, and this has turned the holiday shopping calendar on its head," he explains.
When it comes to mobile (and this doesn't include gaming), the apps that have proven to breakout either harness the phone's most important sensor (the camera), tap into a network effect (mobile messaging), or use mobile to aggregate consumer demand, which is then fulfilled offline (services).
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In Japan they're already on a next-gen network, doing two-way video chat and buying pop with their mobiles – and this comes standard.
Capital is highly mobile, and for this reason the United States generally taxes foreign investors at a low rate, or not at all.
Humans were still highly mobile, and by this time most of the Pleistocene megafauna had gone extinct.
Despite the ubiquity of this long-standing app, it's still remains one of the most impressive technical accomplishments on mobile and how this ancient, 9-year-old tech works is just fascinating.
When you hear more about cloud computing, analytics, big data, mobile and apps, this is not about technology but really about the fundamental business models that are changing our cities, businesses and our world.
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