On the web, it provides data about how sites are performing, and offers comparative data for other sites; it also offers insights for mobile apps, where others providing mobile analytics include App Annie, Verto Analytics and Apptopia (among many others).
They've received high praise from other mobile analytics providers, including Flurry, who recognize that the startup is offering something valuable not covered by existing platforms.
At launch, Segment.io's iOS and Android libraries will support sending data to a number of mobile analytics services, including Countly, Mixpanel, Localytics, Flurry, Google Analytics and others.
There are several companies offering mobile analytics products, including KISSmetrics, but Shah said, "We don't think anyone's doing it right," though he isn't ready yet to talk too specifically about his mobile plans.
The startup just launched an analytics platform for mobile game developers, rolled out an extension of their mobile analytics to include content developed on Apple's iPad and released a flexible API.
Motally, which recently launched an extension of their mobile analytics to include content developed on Apple's iPad, support analytics for applications on the iPhone, Android, and BlackBerry platforms as well as the mobile web.
Motally, which recently launched an extension of their mobile analytics to include content developed on Apple's iPad and rolled out a flexible API, support analytics for applications on the iPhone, Android, and BlackBerry platforms as well as the mobile web.
In fact, all five Marketing Cloud products are getting mobile-specific upgrades, including new mobile analytics reports (and integration with Distimo) and new mobile ad creation tools.
They are a mobile analytics and advertising platform whose footprint includes over 6,500 publishers including ngmoco, SGN, and NewToy (creators of Words with Friends).
These applications include real-time mobile analytics that enhances situational awareness, risk assessment, distributed decision making, coordinated action planning, team collaboration, and instant responsiveness.
