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Mobile adoption is going mainstream [in business].
"Mobile adoption is actually driving cloud adoption," he says, "which isn't totally obvious.
Stockholm has a strong financial history, mobile adoption is rife, and fintech lends itself well to mobile solutions, meaning Scandinavia is a good user market.
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"Nowhere has mobile adoption been more stunning than in our business," said Richelle Parham, CMO of eBay North America.
The reality is that the big barrier to rural mobile Internet adoption is non-terrestrial high-speed mobile network connectivity, access to low-cost smartphones and the availability of services or goods that fill immediate needs (e.g. banking, communication, consumption, government services), not the availability of social network services.
This is the belief that mobile payments adoption isn't just about the actual movement of funds, but more so focused on the broader mobile shopping experience.
Apple Pay will generate 3 to 4percentt of sales revenue, when available, but overall, mobile wallet adoption is still low.
Its market of 740 million people also offers growth potential as mobile payments adoption is still nascent.
It's no great surprise that, in a land where mobile tech adoption is fast, millions turn to their smartphones for a solution.
Meanwhile, mobile web adoption is occurring 8 times faster than it was on the PC a few years ago, he said.
The strong surge in mobile broadband adoption is of course largely a result of the accelerating growth of smartphones, laptops and tablets, and the increasing usage of mobile Internet services and apps.
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