The obvious, but perhaps best-suited, placement for a mixed reality location-based experience is in movie theater lobbies, as there are cineplexes in most cities and folks have reason to go there regularly.
These are the sort of location-based, mixed reality marketing experiences that maverick marketing firm Landmrk builds.
If you remember two years back, just before Pokemon Go, no-one would have argued that mixed reality can prompt people to move locations.
He went on to describe some emerging or theoretical scenarios for mixed reality breakthroughs in communication with mixed reality calls, or the ability to visit and experience remote locations without physically traveling there.
"AR is a subfield of the broader concept of Mixed Reality (MR)" [4], which combines simulations predominantly taking place in both virtual domain with the objects or locations in the real world.
Live, collaborative broadcasting through mixed reality.
Somewhere in the middle is an area of "mixed reality".
This is an example where mixed reality can shine.
The mixed reality environment ALICE is designed for users to experience the same sequence of emotional and behavioural states as Alice did in her quest through surreal locations and events.
Another example: mixed reality, including virtual reality, will become pervasive in the next few years.
The second AMLA module is an Augmented Reality module, enabling students to create artworks displayed in mixed reality scenarios.
