This also applies to the complex business of radiotherapy, as the same organisational principles apply than in the heavy industry: restrict the role of operators, expect their mistakes, design in a mistake-proof way, accept the burden of preventive maintenances, supervise maintenance carefully and, above all, invest in safety.
Make no mistake, design thinking is crucial to improving everything from the value of a company's offering to reimagining the employee experience.
"I call that mistaking modern design for modern thinking," say Paul Canetti, CEO of MAZ, an app developer and FORBES partner.
The company swallowed its pride, admitted it had made mistakes designing for desktop first and building apps on HTML5, and righted the course.
In retrospect, Gilbert commented that he made a number of mistakes designing the game (for instance, the dead-end situations that arise if certain items are used incorrectly) and applied the lessons to future games.
"Fashion is mistaken for good design; moral fashion is mistaken for good," he writes.
It could be easily mistaken for a design submitted to the owner of a shop.
You could not mistake his designs for anyone else's, even without the initials.
The park is often mistaken as being designed by Frederick Law Olmsted, but does incorporate many of the philosophical ideals used by Olmsted when he designed Central Park in Manhattan.
These plans encountered public opposition not just because they were not very inspirational in themselves, but primarily because they were mistaken for architectural designs.
