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DeepMind's chief founder, Demis Hassabis, described his company to the audience at the Royal Society as an "Apollo Program" with a two-part mission: "Step one, solve intelligence.
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Infographic: Rosetta probe's mission, step-by-step.
Cernan, the commander of NASA's Apollo 17 mission, stepped onto the moon on Dec. 14, 1972, during his third flight into space.
If one of punk's innovations was outright suspicion of the music business, emo -- the earnest, emotional, post-macho subcategory that this band is often associated with -- has taken that sense of purity and mission one step further.
When Google reconfigured its search algorithm to weed out low-quality sites and content farms last year, Blekko took the mission one step further and adopted the herculean task of banning from its results 1.1 million Web sites that it deemed untrustworthy.
Now the company's taking that mission a step further, by funding the work of a select group of creators.
And the organization took its mission a step further by providing a virtual curriculum for students globally through an initiative developed in conjunction with Harvard.
Boxer takes that mission a step further by giving companies an email management solution that integrates well with other cloud applications like Box, Dropbox, Evernote, Gmail, Salesforce and Outlook, among others.
Now the startup is taking that mission a step further, with a native iPad app that will allow users to publish presentations and link existing videos to them, or even to record videos on the tablet itself.
"In a situation like this, we feel that it's our mission to step up and help".
I make it my mission to step outside of my usual Nando's routine, and through watering eyes, fingernails sunk into the counter, I order the Mediterranean salad with halloumi.
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