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Pages should avoid headlines that withhold information required to understand the content of the article and headlines that exaggerate the article to create misleading expectations.
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"I believe Intel is misleading customers with this false expectation of what they can expect from, say, a 2-gigahertz processor," Mr. Moorhead said.
Here, we probed the mechanism by which expectation attenuates sensory taste transmission by examining how brain areas activated by misleading information during an expectancy period modulate insula and amygdala activation to a highly aversive bitter taste.
The difficulty in differential diagnosis with other tumors of this region may be misleading for surgical planning and prognostic expectations.
Furthermore, the results show that in the absence of controlling for detailed location information about the house the estimated effects of demographic characteristics on house price expectations are biased and misleading.
Moreover, since on-demand CS is not currently a universal option we wished to avoid misleading pregnant women by raising the expectation that CS would be available to all of them.
Development of BCI technology will also benefit from greater emphasis on peer-reviewed research publications and avoidance of the hyperbolic and often misleading media attention that tends to generate unrealistic expectations in the public and skepticism in other researchers.
Research on the expectations about new smart technologies is sometimes misleading [74]; similarly, rationally calculating cost and benefits is also prone to lead to mistakes.
Because the distribution of allelic frequencies is a characteristic of the markers and populations used (Crow and Kimura, 1970), approaches based on the expectation of their uniform distribution could be misleading.
Thus, the removal of underlying trends can be advantageous in removing expectations based on preexisting knowledge, and can also be misleading if the 'known form' is chosen incorrectly.
The approval of technically permissible -- but perhaps misleading -- "aggressive accounting" shows the difficulty the firm faces in bridging what John J. O'Connor, a vice chairman at PricewaterhouseCoopers, called the "expectations gap" between what investors want from audits and what auditors do.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com