Your English writing platform
Discover LudwigExact(7)
Last month, it sold 21 minor brands for £13.5m.
But there is also messy tail of minor brands like Mister Baby and Silkoplast.
Procter & Gamble, which also makes Crest toothpaste and Tide detergent, is shedding what it sees as minor brands in an effort to restore sagging profits.
Minor brands – the endless coconut waters – will fall away over time, said the water historian James Salzman, and "you'll be left with those who have survived, who will be purchased by the major players".
Big companies will seek to get rid of minor brands.
The rest of the market included either private label or minor brands.
Similar(53)
In America its company secretary recently admitted that "our brand overseas is a very minor brand"—hence the bid for Maytag.Desperate buyers, however, run the risk of being stuck with dud assets.
In the latter part of the sixties, the big new development in cigarette advertising was the hundred-millimetre cigarette, the promotion of which was led by the campaign for Benson & Hedges 100's, which Philip Morris had been putting out as a minor brand in a regular size.
Meanwhile Procter & Gamble has paid the price of focusing on minor brand extensions, seeking approval from the Status Quo police for products like Tide Basic, Charmin Basic and Bounty Basic.
Your customers should recognize your name and core brand colors easily, but at the same time you'll gain the flexibility to play with your font choices and other minor brand attributes.
Sagra de Rosen, an analyst with J. P. Morgan Chase in London, called the sale "part of a strategy LVMH has highlighted, to dispose of minor nonstrategic brands that take up management time but are not really very profitable and perhaps have not that much potential either going forward".
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com