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With realtime search, you are mining the conversations around the Web, tapping into the collective consciousness.
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Partly because MG SIegler was on fire, doing a hybrid live blogging/news analysis stream that let me mine the hallway conversation, and mostly because John Battelle poured a ton of research and preparation into a relentless pursuit of the "story" — namely Twitter.
Make this a self-building conversation by mining the public input for pertinent new article ideas and writing about how the candidates fared if and when they deal with the questions.
If Twitter can efficiently mine the conversation, this could create a powerful and dynamic advertising/distribution model, with retailers tapping into the slippery vein of real-time demand.
3. Don't mine the conversation for pain.
I had lunch recently with two friends, one a former employee of mine, and the conversation turned as it often does with us to professional development.
Yes, in essence they're mining conversations to assist companies and personal agendas — take that as you may.
I actually found it amusing that the government would be paying someone to data-mine through all the conversations I have with my mom about whether or not I'm going to get skin cancer.
And, behind those ears, the server-side brains to data-mine our conversations for advertising intelligence.
As punishment, I set about trying to forget him: the sound of his laughter, his height relative to mine, the content of the conversations we'd had after the lights went out but before we fell asleep.
So the co-founders claim it won't be harvesting and data-mining your private conversations — only recording the stuff you're directing at it.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com