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Previously the government has rejected calls for a minimum unit price.
A 50p minimum unit price would push the cost of a standard bottle of whisky up to £14.
They have argued against the introduction of a minimum unit price in Scotland on the basis that it is experimental.
Balance is campaigning for a minimum unit price for alcohol and against a growing array of cheap drink promotions.
In May 2012 its devolved parliament passed an ambitious bill to introduce a minimum unit price of 50p.
The government is also expected to back down next week on David Cameron's promise to support a minimum unit price for alcohol.
Ministers are working with the industry to encourage greater production of lower-strength drinks, and planned to introduce a minimum unit price, he added.
The coalition should urgently introduce a minimum unit price for alcohol to tackle problematic drinking, as Scotland had pledged to do, Ballard said.
Instead, it advocates a minimum unit price, the banning of advertising and promotions that encourage drinkers to buy more, and a reduction in the legal drink-driving limits.
Much of the medical profession is despairing over government inaction after David Cameron earlier this year dropped plans for a minimum unit price to curb excessive alcohol consumption.
We certainly need to have plain packaging for cigarettes and a minimum unit price for alcohol and it should happen sooner rather than later.
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CEO of Professional Science Editing for Scientists @ prosciediting.com