Ends For more information please contact [email protected] / 020 3353 3696 Notes to editors The Guardian and Unilever also worked with media agency Mindshare.
It unveiled the console on MTV, rather than at a big industry trade show, in an attempt to reach out to consumers directly and steal "mindshare" from its rivals.In addition, Microsoft has used a trendy technique called "alternate reality gaming" to leak details of its new machine and create buzz on gaming websites.
The danger is that "wait and see" means giving up mindshare and market share as appliances cruise past PCs in five years' time.An exception is Taiwan's Acer, which is developing a range of digital equipment that it calls the XC or application-specific computer.
This summer the only interns Mindshare hired in America were maths experts—and it can be hard to attract the best talent without the pay of Wall Street or the glitter of Silicon Valley.
Meanwhile, the most expensive and prestigious nonprofit colleges — numerically few, but large in mindshare — are experiencing a kind of cognitive dissonance around cost and debt.
And finally, will Angry Birds eventually eat away so much mindshare — people currently spend 200 million minutes a day playing the game — that no one has any time for plain old media?
In those days, companies without earnings were assessed with measurements like "eyeballs," the number of people who visited a site; "stickiness," how long they visited; and even "mindshare," how aware the public was of the company or category.
"Tomita-san's extraordinary vision and courage as a founding partner of our Deloitte Japan Tohmatsu member firm and his global mindshare in his actions over many decades is a lesson for us all in As One behavior long before we termed this vision.
Broader social issues continue to gain mindshare, and women's rights have been particularly prominent this year with the international push for Saudi Arabia to include women in its Olympic team for the first time.
Firms increasingly turned to nebulous new measurements like eyeballs and mindshare to represent the number of visitors a site attracted or how well-known it was among Internet users.
Pets.com arguably achieved a tremendous amount of mindshare, with its spokespuppet appearing in a Super Bowl ad and in the 1999 Macy's Thanksgiving Day Parade.
