mind share

USAGE SUMMARY

"mind share" is a correct and commonly used phrase in written English.
It refers to the amount of attention or mental space that a particular idea or concept occupies in people's minds. Example: "The debate over climate change has dominated global media in recent years, resulting in a significant increase in mind share for the issue among the general public."

✓ Grammatically correct

News & Media

Formal & Business

Wiki

Human-verified examples from authoritative sources

Exact Expressions

40 human-written examples

PepsiCo is also an empire of mind share.

The New Yorker

Second-generation internet firms, such as Google and Facebook, have more "mind share".

The Economist

"Revenue, marketing, mind share, I don't care about these things," Mr. Stolovitzky said over lunch here.

The New York Times

"You're battling for the mind share of millions of potential users".

The New York Times

Successful brands work by carving out a niche in our subconscious -- what advertisers call a "mind share".

The New York Times

But having a leading mind share could not keep Homestore.com's stock from sliding 26percenttoto $19.31 since that report.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

17 human-written examples

The neighbors did not mind sharing, either.

The New York Times

I don't mind sharing things".

The New Yorker

Evidently most people don't mind sharing.

The New York Times

We don't mind sharing the land.

The New York Times

Do you mind sharing my fork?

The Guardian - TV & Radio

Expert writing Tips

Best practice

When discussing marketing strategy, use "mind share" to emphasize the goal of making a brand or product memorable and easily recalled by consumers.

Common error

Avoid using "mind share" interchangeably with "market share". "Mind share" refers to customer awareness and preference, while market share is the percentage of a market controlled by a specific company or product. A high "mind share" doesn't automatically translate to a high market share.

Linguistic Context

The phrase "mind share" functions primarily as a noun phrase. Ludwig's examples reveal it often acts as the object of a verb, describing what companies or brands are trying to achieve in the consumer's consciousness.

Expression frequency: Common

Frequent in

News & Media

62%

Formal & Business

20%

Wiki

7%

Less common in

Science

5%

Academia

3%

Encyclopedias

3%

Ludwig's WRAP-UP

In summary, "mind share" is a noun phrase widely used in business and marketing to denote the amount of consumer awareness a brand, product, or idea holds. Ludwig AI confirms it is grammatically correct and most frequently encountered in news and media sources. While closely related to "market share", it focuses on the consumer's perception and recall rather than actual sales figures. To increase "mind share", focus on memorable content, consistent branding, and excellent customer experiences. Be wary of misusing it interchangeably with market share.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

share of attention

Captures the idea of competing for the limited attention of an audience.

customer mindspace

Refers to the mental space occupied by a brand or product in the minds of customers.

top-of-mind awareness

Highlights being the first brand or concept a consumer thinks of in a particular category.

mental availability

Addresses the probability that a brand will be noticed and/or thought of in buying situations.

brand awareness

Focuses on the recognition and familiarity of a brand, shifting from general awareness to a specific brand focus.

brand recall

Focuses on the ability of consumers to correctly generate and retrieve a brand in their memory.

market penetration

Emphasizes the extent to which a product or service is recognized and used by customers in a specific market.

consumer perception

Focuses on how consumers view and understand a brand or product, highlighting subjective opinions.

market influence

Highlights the power a brand or company has over its market.

public consciousness

Refers to widespread awareness and understanding of a particular issue or brand within the general population.

FAQs

How can I effectively increase my brand's "mind share"?

Focus on creating memorable and engaging content, leveraging social media, and ensuring consistent brand messaging across all platforms. Building a strong brand identity and providing exceptional customer experiences are also crucial.

What's the difference between "mind share" and "market share"?

"Mind share" reflects how much consumers think about and remember your brand, while "market share" represents the portion of a market your product or company controls. A strong "mind share" can contribute to increased market share, but they are distinct concepts.

In what context is it most appropriate to use the term "mind share"?

The term "mind share" is most appropriate in discussions about marketing, branding, and advertising strategies, where the goal is to increase consumer awareness and preference for a particular product or brand. It is often used when analyzing the effectiveness of marketing campaigns and brand building efforts.

What are some other ways to describe a company's presence in the consumer's awareness beyond "mind share"?

Alternatives include "brand awareness", "top-of-mind awareness", and "share of attention", each emphasizing slightly different aspects of consumer recognition and recall.