In 2011, Kering, the owner of Gucci Watches, bought a majority stake in Sowind, and promptly set about repositioning JeanRichard with a new middle market identity.
As for the 99-pound musical that's at the center of this muscle-bound circus — the one about the starry-eyed son of Charlemagne who has a bad case of a Middle Ages identity crisis — it's there, too, if you choose to look for it.
As a fabulously wealthy man running to be the president of a country that prides itself on its middle class identity, Romney is permanently striving for the common touch while somehow keeping it real about just how different his life is from the average Americans'.
This is a deeply proud city - but one that feels the "Turkishness" for which it fought has been hijacked; transformed into a conservative, Middle Eastern identity that people do not recognise.
I feel like there is no "me" outside of my white/upper middle class/cisgender identity.
However, at its core some in Pakistan still seek a Muslim Middle Eastern identity to avoid acknowldgement of the shared heritage with India.
A wall panel introducing the exhibition asserts that during the 1950's cultural innovations like modern music and abstract painting were "absorbed into mainstream middle-class culture and contained within the process of middle-class identity formation".
Neither the noble nor the respectable lower-middle-class identity is enough for her, and whatever their class positions, both men are morally and spiritually beneath her.
Most of HG Wells's early social-realist fiction can be seen as studies in what might be called the search for lower-middle-class identity.
There he took thousands of portraits, of both individuals and groups, creating dramatic images of subjects eager to assert their postcolonial middle-class identity, often with exaggerated idealized versions of themselves.
