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Effective platforms may also include mass and mid-media, IPC, social media, and other new technologies.
Since exposure to mid-media was common among all the exposed truckers, categories with significant impact on outcomes were examined against exposure only to mid-media for assessing the additional impact different components.
In order to reinforce messages already received in the mid-media events, those messages were repeated during the IPC sessions.
Mid-media events included street plays, health games, film shows, truckers' festivals and the distribution of audio cassettes/compact discs.
Based on utilization of services, the following categories of intervention exposure were derived: no exposure, exposure only to mid-media, exposure only to mid-media and interpersonal communication, exposure only to mid-media and project-run clinics, and exposure to all three intervention components.
A total of 991 (36.4 %) truckers were not exposed to the intervention in the past 12 months, 651 (23.9 %) were exposed only to mid-media, 188 (6.9 %) were exposed only to mid-media and IPC, 449 (16.5 %) were exposed only to mid-media and clinics, and 444 (16.3 %) were exposed to all three intervention components.
To measure exposure to different intervention components in the past 12 months, a variable with the following five mutually exclusive categories were derived: no exposure, exposure only to mid-media, exposure only to mid-media and IPC, exposure only to mid-media and project-run clinics, and exposure to all three intervention components.
These findings suggest that mid-media events and clinics were the most effective package of services to increase consistent condom use among the long distance truckers.
Mid-media events aimed to communicate messages on safe sex practices to truckers and motivate them to visit project-run clinics.
The Kavach intervention had three main components: mid-media events; peer-led dialogue based interpersonal communication (IPC) and project-run clinics.
Compared to those who were not exposed to any intervention, exposure to mid-media alone increased consistent condom use with paid female partners by about ten percent.
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