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OK, so maybe they need to popularise the dinner party; but why micro-market it to a few score opinion formers?
In 2010, Community Catalysts began to work in partnership with Nottinghamshire county council to develop a micro-market across the county in response to putting people first and the personalisation agenda.
As Polak explains, "When two or more of these pumps are in the same vicinity it creates a micro-market for excess water, creating opportunity for the poorer farmers".
But detailed analyses of micro-market data like Mr Jensen's, he says, show how phones really do make people better off.Furthermore, says Mr Jensen, phones do this without the need for government intervention.
For all their business savvy, though, Numero Group seems to be driven by idealism: it is less like a standard reissue label that caters to niche tastes and milks that micro-market, and more like a grand project of sonic reclamation that blends archaeology and anthropology.
This is all very highly technical about how micro-market structure works.
Similar(41)
By parsing the landscape into micro-markets, Qlika lets marketers run thousands of differentiated, targeted campaigns, which, in aggregate, provide access to a larger audience while ensuring that messaging remains specific to each individual market.
In the home-micro market, many good programs are only available for one machine.
In my estimation, we're seeing the start of a booming micro market in North Arlington.
In the micro market, Echo offers a tiny umbrella with bright blue and green latitudinal lines and a brushed steel handle (above right, $30 at Saks Fifth Avenue).
But detailed analyses of micro market data, such as Mr Jensen's study, demonstrate that phones really do make people better off.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com