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This time around, Drew is here to write — both on micro trends and macro.
Is there a difference between trends, micro trends and fads?
Some businesses work primarily on the basis of watching Instagram's micro trends and then putting them into mass production – ASOS, Missguided, Pretty Little Thing, In The Style and Miss Pap – and then there are the reselling sites and apps, like eBay and Depop, where you can find yourself easily spending an entire utility bill on someone's old joggers.
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In this big and simple story, there are hundreds of nuances: micro-trends and regional variations, caste and class preferences, the quality of individual parliamentary candidates from each of the five hundred and forty-three constituencies — the sort of complexity that makes Indian politics such a wearying, brain-busting labyrinth.
At the risk of making Karl Rove and Mark Penn turn in their political graves, forget about micro-trends and let's look at the old-school, but frankly still meaningful broad racial, ethnic and age demographics at play.
Today, artist Benjamin Grosser offers up a mash-up of these two micro-trends and takes it another step further with his Franz Kline wannabe painting machine, which uses AI to listen to its environment and process that information to influence what it paints.
I was quite pleased with myself at identifying this micro-trend, and wondered how much these people were basing their personal appearance on Liverpool's success.
Such an approach would provide greater consistency and statistical power for data analysis, broaden reporting by countries and other stakeholders, and create a more representative sample that would provide a greater potential for statistical assessment and identifying macro and micro trends to better promote patient safety and shared global pharmaceutical security.
I started out as a trend forecaster where I studied the macro and micro trends that most affected Generation X & the Millennials.
If the payment tendencies that Paul F. has noted so far might be called macro trends, it is the micro trends -- those reflecting personal mood -- that are perhaps most compelling.
If you're not going to go down the recycling route, you need to commit to treating "greener" pieces sustainably – that means wearing them for the long term and not being addicted to the latest micro trend.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com