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With its emphasis on user-generated content, the site is part of a larger online phenomenon that goes under various names, including "peer production," "Web 2.0," "micro media," and, most tellingly, "Me Media".
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Kostas Anagnopoulos's poetry spasms with the random spontaneity of our fractured age of texts, Tweets, micro-media-bites.
The legislative framework that created these "micro-media" centers some 20 years ago is under threat from intense lobbying and legal challenges by cable TV companies.
"What you have here is a bunch of micro-media outlets that connect to thousands upon thousands of people — influential people," said Baratunde Thurston, who writes a political blog in Boston.
Future will take on the ad sales and commercialisation of the blog and micro-media network – which claims 3.5 million monthly UK users and 6 million globally – as well as developing the portfolio.
For us, and I'd argue increasingly for other large Websites as well, Twitter is not just about micro-media.
Will we need a separate Technorati-type index for measuring the authority of content publishers on Twitter and other micro-media in their own right?
Or to put it another way, the shortened link may just be the most powerful type of micro-media there is.
Then, I pretty much subsist on MySpace the micro-media Lothario that stole me away from the old man with jolts of Perez Hilton when things get too sweet.
Develop a micro-media press list of district-based tweeters and Facebook or blog posters who are reputable, follow it up with a meet-up to authenticate participation and determine how to create usable formats (bonus if you can match expertise to the members' committee assignments).
Over the past few months, TechCrunch has experienced the power of this micro-media firsthand as the percentage of traffic we get from Twitter has grown to the point that it is now our second largest source of outside traffic after Google.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com