This was the secret of Nobel Prize winner Muhammad Yunus, the founder of micro finance and micro lending.
The videos were shot and produced by Ben Henretig, founder of Micro-Documentaries, a new startup that creates highly polished, short (hence micro) videos for clients.
Liz Wilson, founder of micro-bakery Ma Baker, says the biggest challenge of becoming an entrepreneur has been believing she can do it.
Mr. Fliss is one of Micro Advantage's four founders, and his absence at a crucial early stage of its development has dealt the company a severe blow.
LifeEdited founder and micro-living guru Graham Hill bought two apartments in SoHo to renovate and resell.
Tycoon, founder of Micro-Squish Inc., has bad skin, bad clothes, thick glasses and a microchip tattooed on his stomach.
Along the way, the group documented their travels in short videos with the help of Ben Henretig, founder of Micro-Documentaries, who shot and produced each piece.
"A big hit today has 4 billion micro-transactions," Willard Ahdritz, the founder and CEO of Kobalt told me earlier this year.
Another micro-loan recipient, Ralph Lewis, founder of private ambulance company Lifeline Transport Service, designed to help patients with chronic health conditions, says his business has always struggled to differentiate itself from the government-owned ambulances.
This should mean transaction speed is greatly increased while costs are significantly reduced and the concept has been backed by bitcoin fan Jack Dorsey, the founder of micro-blogging site Twitter and U.S. payments processor Square.
Taking their cue from the Urban Land Institute's blockbuster study, "The Macro View on Micro Units," Ori's founders set out to design something that could be modular and take advantage of the latest technologies to make space saving as easy for urbanites as possible.
