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Four days after Rosen's comment, MSNBC's "Morning Joe" crew was still talking about it, with NBC News director Chuck Todd suggesting that the micro-controversy was an "example of what the next couple of months are going to look like".
The Czechoslovakia flub, which appears to to have been first tweeted by a ThinkProgress editor, is just the latest in a long string of micro-controversies that have come to epitomize coverage of the Twitter-fueled 2012 election, a media-soaked spectacle where political reporters jump on each gaffe, opposition research dump or morsel of manufactured outrage.
Editor's note: There has been no shortage of controversy surrounding the ownership of these micro pigs.
While differences of opinion were often based on the influence of macro and micro level features in different families, tension was also associated with controversy in the way two important underlying values in these discussions were prioritised.
But Washington does not need to act as micro-manager, seeking to impose its will on most every controversy.
Those "offers" can also take place on micro-blogging sites such as Twitter, as exemplified by the recent controversy surrounding the #nestlefamily event – in which bloggers have agreed to take part in a promotional event organised by the multinational company.
Back in March, Google CEO Eric Schmidt caused a little controversy when he was quoted as thinking of Twitter (and the other micro-messaging services like it) as a "sort of poor man's email systems".
Last year, Kiva.org, one of the pioneers in micro-lending to international entrepreneurs, opened up its service to needy U.S. entrepreneurs, which caused some controversy.
Fanned controversy.
Controversy ensued.
So why the "micro"?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com