"The end goal is good, but the methodology is a bit like a panic attack.
"You should look at both and take an average, but I probably prefer the telephone polls still, given their penetration and their methodology being a bit more by the book".
And this is where the methodology gets a bit tricky.The authors want to isolate the amount of time which past cohorts of children under three spent watching television, and to relate that behaviour to subsequent diagnoses of autism.
I've cooked my way through it, and while some of the methodology seems a bit counterintuitive at times (the recipe for red lentil and chard soup works beautifully but feels like it's been written down in the wrong order), the results are always good.
"The people who run sites on whisper numbers like to shroud the methodology in a bit of mystery because it sells better," says Richard Black, managing editor of StreetIQ, a popular whisper guide.
The methodology was a bit suspect," says Bolstridge.
"Studies were not performed to the contemporary standard of rigor," says Bolstridge. "The methodology was a bit suspect".
"Some of the methodology changed a bit, and we are certainly looking forward to Coastal Commission input into the plan.
We're always looking every year to try to find ways to tweak the list and to make our methodology a little bit more sound and make a little bit more sense.
