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We thank Simon Holding for his methodical data collection, Gjemma Derrick and Abby Haynes for their assistance in determining coding reliability and Kevin McGeechan for his help in calculating the kappa statistic.
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Social listening can only be successful as a substitute for traditional focus groups and audience testing if it's approached with a similar degree of methodical and standardized data collection and analysis.
Science recognizes multiple methods of data collection.
We also adopted a pragmatic but methodical approach to rapid data collection, analysis and consensus building to add a degree of rigour to the process.
Funding has also poured into data collection.
So why the underinvestment in data collection?
For systemic problems, data collection is important.
Data collection and analysis were manual.
Initially, that the data collection happened "mistakenly".
But data collection on US companies proceeded.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.
Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com