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In Experiment 3 we tested whether the influence of the metaphor observed in the first two studies could have come about through simple spreading activation from lexical associates of the words "beast" and "virus".
People spontaneously extracted the relevant relational inferences even given a single metaphorical noun in Experiment 2. In Experiment 3 we tested whether the influence of the metaphor observed in the first two studies could have come about through simple spreading activation from lexical associates of the words "beast" and "virus".
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A final question is how strong the influence of metaphorical framing really is? Focusing on a real-world social issue like crime allows us to compare the effects of metaphor we observe in the lab with the opinion differences that exist naturally in the population.
It used to be, he said, that armies should grow and shrink as needed; in the Biblical metaphor of the speech, he observed that "American makers of plowshares could, with time and as required, make swords as well".
Our findings support greater use of high affect-arousing messages as these achieved a cut-through not observed in informational approaches; metaphors deemed didactic fared poorly and future strategies should avoid using this approach.
In such situations, she observed, people talk in "jokes, metaphors, folk tales, and codes," artfully conveying meaning while preserving maximum deniability.
Bill Gates once observed, picking up on the famous metaphor from chaos theory, "Some butterfly did the right thing for me.
As Bill Gates once observed, picking up on the famous metaphor from chaos theory, "Some butterfly did the right thing for me".
This phenomenon is observed in rites and rituals, customs, metaphors, glossaries, lexicons, acronyms, slogans, stories, legends, symbolic artifacts, design, and architecture.
"That's a rather obvious metaphor for someone who lives his life through others," she observed.
And Rehnquist observed that " 'the wall of separation between church and state' is a metaphor based upon bad history, a metaphor which has proved useless as a guide to judging.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com