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The lucrative nature of that revenue increase cannot be appreciated without doing something that T-Mobile chose not to do, which is to talk about whether its costs rose as the industry's messaging volume grew tenfold.
The daily messaging volume of WhatsApp approaches the SMS volume of the entire global telecom industry, and while Facebook has become the medium for big announcements of life events, daily connections are better captured by metadata from messaging apps.
Rumr is not breaking out usage stats as yet, but is clearly focusing on attempts to drive messaging volume.
How successful it becomes will depend largely on the messaging volume it can integrate into its increasingly sophisticated activity stream environment.
The company reports 35percentt month-over-month growth in paying customers and a 50percentt increase in messaging volume growth.
Rumr is not breaking out usage stats as yet, but is clearly focusing on attempts to drive messaging volume.
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So that's more than 2.5x in messaging volumes.
It's also a pointer of issues to come as messaging volumes increase.
Royal Mail has seen postal volumes fall by 25% since 2006 as electronic and text messaging volumes have risen.
Your correspondent is a terrible blabbermouth, and has no idea why anyone follows him given his message volume.
The average daily trading volume of the small companies he dealt in was about 60,000 shares; on the days he posted his messages, volume soared to more than a million shares.
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