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It's a shift from an old model built on messaging intended to shape attitudes to a model that focuses on messaging meant to trigger actions.
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Was a message intended?
Despite its pretenses to art, "Kids" delivers a strident message intended to produce hysteria.
In the fall of 2006, he received, for the first time, a message intended for the Senator.
In a message intended for a colleague, the California-based lending tycoon wrote: "This is unbelievable.
Detectives also found 690 audio recordings which included 586 voicemail messages intended for 64 people.
Or does he put forth a more parochial message intended to help the local candidates?
The message – intended for a wider audience – was clear: police were fighting back hard.
It usually conveys a fairly innocuous message intended to lift spirits.
Under his sponsorship, messages intended principally for young black men went up on several billboards in Brooklyn.
Once again the architecture sends a subliminal message intended to create a sense of reassurance and arrival.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com