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But the runaway success of text messaging does not fit in with the industry's plan to persuade customers to use data services, as well as making voice calls, on their mobile phones.
And the etiquette of instant messaging does not require the preliminary niceties that eat up time on the phone: "One thing about the telephone is the first thing you're supposed to say is "how's the wife and kids?" Mr. Beckman said.
Just because consumers love text messaging does not mean they love to be bombarded by SMS ads.
The FEC is still in the midst of trying to require more transparency for online platforms, and text messaging does not appear to be on the near-term agenda.
Similar(56)
The trouble is, messaging doesn't win deals, numbers do.
Text messaging did not significantly affect any of the secondary outcomes.
Text messaging did not significantly reduce mortality or losses to follow-up.
Third, text messaging did not have a significant effect when we used GEE.
The message does not always sink in.
But that message does not seem to have gotten through.
"This message does not signify my immediate resignation.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com