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Through a case history the worldview of Mind Genomics becomes clear as a way to understand responses to messaging about a topic, and the way that marketers can use such knowledge to sell products.
I understand why CBS was trying to control messaging about a company that they were suing, although they certainly weren't very smart about how they handled it.
What I found fascinating about the findings is that they also point to the possibility that as we are exposed to messaging about a cause, heightened awareness may lead to an actual change in individual behavior.
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Her mother's text message about an attack on cartoonists didn't make sense.
He read a message about a week-old baby.
This was not a message about a brand with global reach (although it might have been).
Then, the account then started Tweeting messages about a fake terrorist attack.
The mayor's ulterior motive involved getting out his message about a longer school day.
If 2,000 people are posting messages about a show, for example, an average of 100,000 people are seeing those messages.
Nielsen has found that the average audience for Twitter messages about a TV show is 50 times the number of people posting messages about the show.
(Nielsen estimates that the average person's Twitter message about a TV show is seen by about 50 other people).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com