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And anyway, they've been hearing these same messages — study hard; don't judge people by appearances; there's more to life than bling — for years on the Disney Channel.
First phase of formative research (ethnography) helped us to understand the barriers and facilitators to the introduction of chlorhexidine as a cord care regimen, develop communication messages, study procedures and the framework for implementing a cord care intervention based on the information gathered.
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If we consider the neighborhoods that sent more spam messages, studied in Section 5.2, we see that the clustering placed ASes with similar characteristics in the same group, and separated those with different behaviors.
The results of these activities are captured in the document deliverable "Asynchronous Messaging for Aviation Engineering Report" [9] describing the results of the asynchronous messaging study and implementation applying the PubSub Standard in the aviation domain.
While the single-message study produced a moderately successful boost in turnout (a 2.2% increase in verified votes), the most important finding was that 80% of the study's impact came from "social contagion", users sharing messages with friends who would otherwise never have seen it.
The text messaging study thereby covered the normal trial intervention period.
For instance, the entire 2008 presidential parade only boosted youth turnout by 2.1%, roughly the same amount that this single message-study did (of course, the study reached older demographics, as well).
There were no text messaging studies for NCDs conducted in Africa and only one on improving attendance at scheduled appointments, in the general population.
This study is not without limitations, notably the stringent inclusion criteria for systematic reviews, which may have led to the exclusion of some text messaging studies that were considered in other reviews under the canopy of mHealth.
Some text messaging studies that did not make it into reviews, either because they did not meet individual systematic review inclusion criteria or are more recent would have been missed in this overview.
The qualitative strand (85.9% were females) seemed to reflect the gender distributions of people living with HIV who receive care at the YCH-ATC and who participate in text messaging studies (close to two-thirds were females) [ 36].
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com