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Some of the North Korean propaganda messages focused on South Korea's alliance with the US, including one that said "America, give up your anachronistic anti-North Korean policy immediately!" Several of the messages were directed at Park, the first woman to be elected president of South Korea.
A high percentage of those messages focused on her physical ordeal.
However, food companies prefer to deflect rhetoric about poor diet being the primary cause of obesity, and instead promote messages focused on exercise and other factors – a phenomenon termed "leanwashing".
Biomedical policy communications are directed primarily to the members of the relevant attentive public and tend to be more sophisticated in language and content than many biomedical information messages focused on consumers.
The loss-framed messages focused on the negative consequences of not taking such action.
Messages focused on pregnancy, safe delivery, and neonatal and child health issues.
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With persuadable voters these messages focus on candidate qualities.
The later German monuments constructed by the Nazi government were substantial, but communicated a limited range of symbolic messages, focusing on German heroism, conservative nationalism sentiments and masculinity.
It comprised short specific messages focusing on STI causes, risk behaviours and complications.
Combinations of messages were less effective, suggesting specific messages focusing on single medicines are required to maximise effect.
The effectiveness of public health strategies designed to promote health via messages focusing on food and diets depends largely on the perception of the messages by the public.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com