A high percentage of those messages focused on her physical ordeal.
However, food companies prefer to deflect rhetoric about poor diet being the primary cause of obesity, and instead promote messages focused on exercise and other factors – a phenomenon termed "leanwashing".
Biomedical policy communications are directed primarily to the members of the relevant attentive public and tend to be more sophisticated in language and content than many biomedical information messages focused on consumers.
Some of the North Korean propaganda messages focused on South Korea's alliance with the US, including one that said "America, give up your anachronistic anti-North Korean policy immediately!" Several of the messages were directed at Park, the first woman to be elected president of South Korea.
The loss-framed messages focused on the negative consequences of not taking such action.
Messages focused on pregnancy, safe delivery, and neonatal and child health issues.
The main HIV behaviour change prevention messages focused on adjustments in the sexual behaviour and other HIV preventive behaviours.
In contrast, family-centered messages focused on potential benefits derived by family members following IFC, namely medical and lifestyle benefits, with fewer psychosocial barriers reported.
Patient-centered messages focused on barriers they may face in disclosing, namely psychosocial barriers, which were framed as offset by few psychosocial benefits.
The education messages focused on the prevention aspects of schistosomiasis infection including taking preventive treatment (praziquantel) with food in order to avoid the side-effects of the drugs.
Behaviour change messages focused on hygiene during delivery, including gloves for those assisting childbirth, immediate and exclusive breastfeeding, and identification of and extra care for small babies.
