Mobile-only users aren't some strange new breed of customer, signaling their desire for different messages, content, and services through their choice of screen size and form factor. They're just your customer.
Officials, for example, are asking for broad authority to inspect logs of Internet use and the address fields of e-mail messages, which in addition to revealing the senders and the recipients could also divulge the messages' content through their subject lines.
As the advertising environment has grown more cluttered and technology has enabled consumers to block out messages, content marketing has emerged as the best way to ensure that a brand's message is actually being consumed.
The former protects your private messages' content from being viewed by others by way of push notifications – instead, the app simply tells you that you've received a secure message.
Incoming and outgoing SMTP queues, vacation messages, content scanning, aliases and redirection, mailing lists: all of these things come to bear on the simple email message that goes from sender to recipient.
But VaporChat's differentiator is that it offers users more granular controls over their messages' content by enabling them to configure various global settings for how they want that content protected within its app.
