New Yorkers heard a lot this summer about why their electricity bills were going up and why a new generation of power plants was needed, and the message centered on one word: demand.
Hopkins said Boeheim's message centered on sticking together: "All we have to do is bond together, play, and this isn't about you guys".
But this survey, consistent with Gallup polling illustrating a center-right electorate, suggests that voters more closely identify with the overarching Republican message of an opportunity society over the Democratic message centered on economic security.
But … a message centered on income inequality was a flop with these swing voters, who said they were much more anxious about rising debt and with regulations and taxes on businesses.
To replace the old ideological diatribes, Capriles has built a message centered on the day-to-day issues that matter to Venezuela's vast aspirational working class: the chronic power shortages, out-of-control crime, runaway inflation and jobs.
The underlying message centered on continuing the economic rebound, both to raise living standards and economic security for Russia's citizens and to secure Russia's path as a resurgent world power, themes that Mr. Putin developed as president.
That message, centered on concern for maintaining strategic balances and avoiding a new arms race, echoed skepticism expressed by leaders from London to Berlin and Tokyo to Seoul after a week of American consultations with allies and former adversaries.
With an African-American in the Oval Office, it is harder to argue about political empowerment than it was in 1963, and much of the day's message centered on tackling persistent economic disparity, as well as newer frontiers of civil rights like equality for gay men and lesbians.
At a time when the telecommunications industry is suffering disruptions that range from revenue declines to bankruptcies, Verizon, based in New York, is hoping to associate its brand with a positive, uplifting message, centered on an accumulation of events that might otherwise be overlooked rather than on groundbreaking or historic events.
Although some counter-protestors were obviously Beyoncé fans, their messages were centered on the rights of all African-Americans.
